Brand Positioning Blogs & Blog Posts
Blogs on brand positioning
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Latest Blog Posts on brand positioning
- Brand Positioning Example by branding for uk business on Oct 23, 2009
Part of the branding process is working out your brand position. Brand position is all about where your brand currently sits in your market place and where you want it to sit in your marketplace against your competitors. By talking to your customers...
- UK Social Networking Statistics by branding for uk business on Oct 6, 2009
On PR 2.0, Brian Solis has put together a comprehensive list of Social Network Statistics for the World and the US. This is very useful, but doesn’t provide social networking statistics for the UK, which is something that I’m interested i...
- How Branding alters Perception by branding for uk business on Sep 16, 2009
A question I get asked a lot is what is branding? Well it’s not an quick and easy question to answer, but 1 aspect of branding is about is ‘positioning yourself in the marketplace seperate to your competition’. And to do this you mu...
- 7 branding mistakes a small business needs to avoid by branding for uk business on Sep 4, 2009
1. Thinking you are small to build a brand Your company has a brand. It can’t be avoided. Branding is all about perception and your customers and will have a perception about your company. This could be from what they have read, what they have...
- Green - Not the Same to Everyone by Corporate Eye on Aug 30, 2009
New research from the Shelton Group tells us that the term ‘green’ can mean very different things to different people as it applies to consumer behavior. The result — brands need to market to these consumers very differently. In...
- Convenience Trumps Price for a Growing Group of Consumers by Corporate Eye on Aug 27, 2009
A new report from The Integer Group and M/A/R/C Research sheds new light on a growing shift in what’s most important to consumers these days. According to the study’s results, 28% of consumers surveyed in June 2009 admitted they are wil...
- Starbucks Banks on Loyal Customers’ Willingness to Pay More for a Latte Fix by Corporate Eye on Aug 26, 2009
Starbucks has been struggling for some time. With stores closing and menus changing, the pricey coffee chain has been trying to find a way to revive its business that has all but tanked at the hands of the failing economy. This…...
