Brand Strategy Blogs & Blog Posts
Blogs on brand strategy
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Latest Blog Posts on brand strategy
- Continental Airlines Teams up with Winstar Interactive to Display Third-Party Ads on Continental.com by Corporate Eye on Nov 13, 2009
We all know that airlines are struggling financially. Apparently, charging passengers for baggage, taking away meals, and adding all kinds of fees isn’t enough even though fuel costs have fallen significantly from a year ago. Still, those a...
- Do Consumers Care if Kraft Acquires Cadbury? by Corporate Eye on Nov 9, 2009
Just a few years ago Cadbury purchased a number of consumer products from Pfizer after the pharmaceutical behemoth acquired Warner Lambert. Products like Trident gum, Halls cough drops, and more joined the Cadbury Bunny lineup of confectionery prod...
- 7-Eleven Debuts TV and Pushes Private Label by Corporate Eye on Nov 4, 2009
In a series of strategic and tactical moves, 7-Eleven has announced its plan to boost private label product shelf space and debut in-store television to help suppliers promote in-store specials and brands. Just last month, 7-Eleven launched 15 new pr...
- HSBC CEO Leaves London for Hong Kong by Corporate Eye on Oct 7, 2009
The HSBC brand is steeped in British culture and tradition. But what happens to the brand when the CEO moves to an office in Hong Kong? That’s exactly what’s happening at HSBC. The reason for the move is simple — Asia is…...
- Twitter Brand Mentions are More Informational than Critical by Corporate Eye on Oct 5, 2009
A new study by Pennsylvania State University reveals that more brand mentions on Twitter are made by people seeking information about those brands than to praise or criticize them (as reported by eMarketer). By studying almost 150,000 tweets that inc...
- How Branding alters Perception by branding for uk business on Sep 16, 2009
A question I get asked a lot is what is branding? Well it’s not an quick and easy question to answer, but 1 aspect of branding is about is ‘positioning yourself in the marketplace seperate to your competition’. And to do this you mu...
- PC Manufacturers Finally Ditch the Gobbledygook by Corporate Eye on Sep 15, 2009
Consumers everywhere can breathe a sigh of relief, because purchasing a computer just got easier. After years of focusing marketing messages on the technology that powers desktop computers — messages that average computer users couldn’t...
