Brand Blogs & Blog Posts
Blogs on brand
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Latest Blog Posts on brand
- Brands are just like life by The Engaging Brand on Nov 26, 2009
I have just written about What is Life? on my other blog Widows Quest. It made me think about brands and how they are like life. I say that life is a series of memories and brands are like that...
- A New Logo Will Save AOL – PERIOD! by Corporate Eye on Nov 25, 2009
That’s Aol. now, not AOL. Just ignore what spellcheck tells you. In a bizarre and grammatically incorrect move, AOL has rebranded as Aol. — yes, the period is included and is intended to represent confidence and completeness (as a New Y...
- Brand New Findings by The Engaging Brand on Nov 24, 2009
Brands struggle to keep away from the 'tell in order to sell' strategy. Whilst sitting by Nana's bedside it has come home to me how emotion sells, how communication is so much more than 'telling' Nana can't tell as she...
- Which Web Browser Brand Identity is Superior? by Corporate Eye on Nov 23, 2009
The competition among Web browsers has taken some interesting turns over the past few years, with players like Mozilla’s Firefox and Google Chrome taking a chunk out of Microsoft’s Internet Explorer market share. Additionally, Mac users...
- Beer and Comfort Foods Top Consumer Satisfaction Index by Corporate Eye on Nov 20, 2009
The quarterly American Customer Satisfaction Index was released this week and the economy is clearly still having a significant effect on consumers’ feelings about products and brands. Some of the top categories in the study are: Soft drink...
- Obama and the Revitalization of Brand USA by Corporate Eye on Nov 19, 2009
In the fifth annual Country Brand Index report released by FutureBrand, where countries are ranked similarly to how retail brands are ranked, the United States took the top spot for the first time. The index is determined using survey results from...
- Nikon, Twitter and Ashton Kutcher Launch New Social Media Marketing Campaign by Corporate Eye on Nov 16, 2009
Let’s face it. People love celebrities, and celebrities who have active Twitter accounts — those who truly use them to engage with their fans, can attract huge followings. Ashton Kutcher is a celebrity from television, film, and of cour...
