Branding Blogs & Blog Posts
Blogs on branding
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Latest Blog Posts on branding
- how to make people stop by text pixels on Nov 11, 2009
Some people: not these three. My only caveat with this excellent video is that I think it could apply equally well in any sector. I’ve had these experiences in local authorities and all sorts – but of course at the time I thought it was b...
- The secret of winning in the future? It's SIMPLE! by Marketing Unleashed on Nov 11, 2009
Is simplicity the way of the future? I think it could well be. I do think it is a big trend to watch out for an embrace.After years of excess and conspicuous consumption, the economic crisis has forced a rethink in so many areas. And one theme for me...
- Examples of Sucessful Marketing on Social Networks by Adamok.net on Nov 9, 2009
I was invited to deliver a lecture to students taking the Diploma in applied management at the Warwick Business School. These are different from my usual audience - academics and undergraduate students and I knew I had to focus more on practical appl...
- WHAT DOES REAL DANGER AND PRESCRIPTION DRUGS TELL US ABOUT BLOGGING AND PR? by Marketing Unleashed on Nov 4, 2009
When you start getting press releases from PR agencies to your blog does that mean that you have "arrived", or does it just mean that clients and agencies are (finally) understanding that bloggers can get a message out quite fast and quite wide at re...
- Are We Ready for a Self-Deprecating Brand? by A New Day A New Dawn on Nov 3, 2009
It’s shocking isn’t it? Two posts in two days. I know, I know. I deserve a badge. Or something. * * * Anywho, this post has been in the pipeline since September when my lovely pal Debbi asked: “I was wonderin...
- Brand Positioning Example by branding for uk business on Oct 23, 2009
Part of the branding process is working out your brand position. Brand position is all about where your brand currently sits in your market place and where you want it to sit in your marketplace against your competitors. By talking to your customers...
- Brand Integration: easy to say and hard to do. But key to commercial success in advertising and sponsorship by Marketing Unleashed on Oct 22, 2009
I am constantly reminded that if you want to create communication that people remember is for your brand then you need to make sure that it is fully integrated into the story of the communication.So much so that you cannot tell the story of the ad (f...
