Copywriting - Blogs & Blog Posts

What Your Website’s Copy Says About You by UK SEO Blog on Oct 29, 2009As a Copywriter, I’m continuously surprised at how many websites still overlook the fundamental principle of business – effective communication. There’s a lot to be said for projecting an image. That’s why salesmen in the offline world wear s...

Laser Branded Cornflakes?! Why’s that a USP? by The Copywriter's Crucible on Oct 15, 2009Whenever asked to write about a new product or service part of the copywriter’s job is to come up with ideas on how it can be pitched. The aim is to give it a USP (unique selling proposition), which makes it sound more appealing than the other opti...

It is all change! by A Typical Atypical on Oct 13, 2009Life, as I mentioned last week, is pretty exciting at the moment. But whilst last week I couldn’t tell you, now I can. This morning I had the rather daunting experience of resigning from my job, the first time I have ever done anything like t...

Last week’s Up and Down blogging times by We Build Your Blog on Oct 11, 2009So this is what happened this week: The ‘up’ times Outsourcing I decided to employ someone and ‘outsource’ some of the administrative and everyday tasks associated with my online business. I was spending so much time doing all the things you...

Direct marketing: the direct approach by text pixels on Oct 6, 2009Under the name Modesto Unula, I have sent myself an email with the heading, “Love is gone.” I believe in signs, so I opened it, slightly nervously. Inside I was surprised to see an absolutely star piece of copywriting. It was copywriting...

Five Ways to Make Your Website Copy Interesting by Searched Designed Developed on Oct 6, 2009If your business provides a great service for great prices but is in a particularly dry field, it can be difficult to make your website copy interesting to visitors. For instance, say you offer the best imaginable ready mix concrete for the cheapest...

spam, spam, spam, spam: let’s get metaphysical by Baroque in Hackney on Oct 6, 2009This is the poetry version of today’s post on Text Pixels. It’s essentially a copywriting post, but with a poetry element – and it is also part of my spam series. Under the name Modesto Unula, I have sent myself an email with the ra...