Google Adwords Blogs & Blog Posts
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Latest Blog Posts on google adwords
- Pay Per Click advertising case study: Merchandise website generates huge enquiries for very little cost by Liberty Marketing Blog on Nov 25, 2009
Even though the website for My Branded Merchandise was launched only four weeks ago, it has already issued quotes in excess of £130,000 and started making thousands of pounds worth of sales. These figures are amazing when you consider the amoun...
- What are the Benefits of a Good Quality Score? by UK SEO Blog on Nov 24, 2009
This is the second post in the Quality Score series and covers probably the most important issue, in my opinion. Once you are aware of the benefits of having keywords with high Quality Scores, you should have no problem with making the changes requir...
- What is Quality Score? by UK SEO Blog on Nov 23, 2009
Quality Score was introduced for Google AdWords to help Google decide which position an advertisers ad should be displayed and subsequently how much should be charged for each click on the ad. Google assigns each keyword within an AdWords campaign wi...
- What is the difference between Conversion (Many-per-Click) and Conversion (1-Per-Click)? by UK SEO Blog on Nov 13, 2009
In April, a new conversion column started appearing in AdWords reports and eventually the main AdWords homepage; it was called “Conversions (many-per-click)” and the old Conversion column was changed to “Conversions (1-per-click)...
- A large increase in traffic, enquiries and bookings: Lincoln House Hotel SEO case study by Liberty Marketing Blog on Nov 4, 2009
The Lincoln House Hotel is a stylish and well respected bed and breakfast on the outskirts of Cardiff city centre. The management of the hotel approached Liberty Marketing in early 2009 looking to increase the number of enquiries and bookings, which...
- What is PPC Advertising? by UK SEO Blog on Oct 27, 2009
What is PPC Advertising? PPC is an acronym for Pay Per Click. It is the most prevalent and popular form of advertising on the Internet and works by charging a pre-determined amount each time an advert is followed by a visitor. Sponsored adverts appea...
- Google AdWords Ad Scheduling Updated and Refined by UK SEO Blog on Oct 20, 2009
The ‘ad scheduling’ feature within Google AdWords has always been a fantastic way to extend the busget of your Pay Per Click campaigns. Rather than running an advertisement all day, every day, ad scheduling would allow you to define certain time...
