Marketing Psychology Blogs & Blog Posts
Posting Frequency on marketing psychology
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Latest Blog Posts on marketing psychology
- HALT Emotional Weakness & Marketing by Business Coaching on Nov 16, 2009
HALT is a way to help you to recognise your emotional weakness so that you can take steps to bring yourself back under control - Hungry, Angry, Lonely and Tired but there are other definitions...
- Suspending Disbelief In Your Marketing by Business Coaching on Nov 13, 2009
Clever marketers target hope and want to trigger a desire to get you to buy, but sometimes you have to suspend your disbelief, to fight your cynicism...
- The Power Of The Damaging Admission by Business Coaching on Nov 12, 2009
Making a damaging admission upfront rather than waiting for a customer to raise it is a very effective way to increase believability and credibility of the other selling points...
- Dan Kennedy - Psychological Manipulation Business by Business Coaching on Nov 8, 2009
More uncomfortable truth from Dan Kennedy as he explains that marketing is the psychological manipulation of customers.
- Selling Hope - A Legitimate Practice? by Business Coaching on Nov 5, 2009
Selling hope is a commonly used and powerful technique in business which can be misused to promote scams but buying hope can create a powerful emotion on its own and satisfy the need to take action.
- I Feel Good - James Brown's Marketing Lesson by Business Coaching on Nov 3, 2009
Behind every purchase is a a desire to feel better about yourself which I remember through James Brown's classic "I Feel Good". There are four basic ways to feel good which underpin emotional marketing.
- Using Brain Based Marketing to Engineer Irrefusable Offers by Business Coaching on Nov 2, 2009
"Using Brain Based Marketing to Engineer Irrefusable Offers: Getting People Who Don't Buy to Buy Enthusiastically" is the second League of Extraordinary Minds broadcast - Ariely, Cialdini, Morin, Hill...




