Online Branding Blogs & Blog Posts

Blogs on online branding

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Latest Blog Posts on online branding

  • Nikon, Twitter and Ashton Kutcher Launch New Social Media Marketing Campaign by Corporate Eye on Nov 16, 2009

    Let’s face it.  People love celebrities, and celebrities who have active Twitter accounts — those who truly use them to engage with their fans, can attract huge followings. Ashton Kutcher is a celebrity from television, film, and of cour...

  • News Corp Wants to Block Google by Corporate Eye on Nov 11, 2009

    Rupert Murdoch and News Corp came out swinging this week with eyes on Google.  It’s not a secret that News Corp has been struggling along with many traditional news organizations.  It’s just easier to hop online and get the latest news...

  • Brands Hope Virtual Gifts Can Drive Buzz by Corporate Eye on Oct 9, 2009

    If you could give someone a virtual Miller Genuine Draft via Twitter, would it make you want to buy one?  That’s what some brands are hoping for thanks to a tool from AdNectar that enables Twitter users to give virtual branded…...

  • Brands Hope Virtual Gifts Can Drive Buzz by Corporate Eye on Oct 9, 2009

    If you could give someone a virtual Miller Genuine Draft via Twitter, would it make you want to buy one?  That’s what some brands are hoping for thanks to a tool from AdNectar that enables Twitter users to give virtual branded gifts to one ano...

  • Twitter Brand Mentions are More Informational than Critical by Corporate Eye on Oct 5, 2009

    A new study by Pennsylvania State University reveals that more brand mentions on Twitter are made by people seeking information about those brands than to praise or criticize them (as reported by eMarketer). By studying almost 150,000 tweets that inc...

  • Social Web Branding Not Connecting with Women by Corporate Eye on Sep 3, 2009

    First, let’s take a look at some facts and trends: Statistics tell us that women are responsible for the vast majority of purchase decisions. Women spend time on the social web. Brands are not connecting with women on the social web. Looks li...

  • Social Web Branding Not Connecting with Women by Corporate Eye on Sep 3, 2009

    First, let’s take a look at some facts and trends: Statistics tell us that women are responsible for the vast majority of purchase decisions. Women spend time on the social web. Brands are not connecting with women on the social web. Looks li...

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