Kevin Harrington // marketing // blog
Blog URL http://www.kevinharrington.com/
Located Reading, Berkshire United Kingdom
Tags marketing, consumer, B2B, B2C, advertising, price, branding, business, image
Consumer and business marketing commentary focussed on the UK.
Latest Blog Posts
- Writing to Wordpress from a Blackberry on Nov 15, 2009 in Miscellaneous
I’m trying out ‘Wicked’ app to post to this blog. Let’s see how it goes. This post was created at this location. Similar Posts: None Found...
- How much do you want to pay for a new customer? on Oct 22, 2009 in Marketing B2B cost of acquisition relationships sales TippingPointLabs
This is a rather compelling argument from those people at TippingPointLabs: $270 per customer, or $52,000 … which would you prefer? Converting people from conventional approaches and traditional media can be a challenge. But if your busines...
- The new modesty: ditch the bag on Oct 5, 2009 in Marketing carrier bags FT.com Ledbury Research Marc Cohen retail sales
I suggested a while ago that the number of visible carrier bags was an indicator of retail sales. Well, perhaps there are exceptions to this rule. So here we are, possibly emerging from the recession, and shoppers are getting out and about. Shock,...
- UK No1 for speed cameras on Sep 7, 2009 in Odds and ends satnav speed cameras UK
According to my satnav information there are more speed cameras in the UK than France, Italy, Luxembourg, Netherlands and Portugal combined! Here is the list of the number of cameras by country: Austria 410 Belgium 1202 Spain 606...
- Online shouting on Sep 7, 2009 in Marketing communication department of typography and graphic communication online University if Reading
Well, I never knew there was a department of typography and graphic communication at the University of Reading … fantastic. And they have been joining in with one of my pet subjects: ONLINE SHOUTING. Most people know that excessive use of capital...
- Buy your Levi jeans on credit on Aug 24, 2009 in Consumer marketing consumer offer credit India jeans Levi sales promotion
Levi Strauss & Co has decided to offer credit to people wanting to buy a pair of its famous blue jeans in India. “Levi’s is an extremely aspirational life-style brand in India. A large portion of our consumers would love to access Levi’s m...
- Not ripping off the consumer on Aug 24, 2009 in Consumer marketing mobile phones pickpockets TalkTalk viral marketing
Those of you that know me may be aware that I’m not a TalkTalk fan. In fact far from it. But that doesn’t stop me highlighting when they do something bold and interesting. TalkTalk are using ex-pickpockets to put money in the pockets of p...
