Corporate Eye
Blog URL http://www.corporate-eye.com/blog
Located Macclesfield, Cheshire United Kingdom
Tags investor relations, corporate website, corporate comms, corporate governance, csr, media, careers, brand, social media
Discusses issues and best practices for online corporate comms professionals and the corporate website - all stakeholder areas: investor, corporate governance, brand, csr, media, careers
Latest Blog Posts
- Beer and Comfort Foods Top Consumer Satisfaction Index on Nov 20, 2009 in Brand Consumer goods Ideas and Trends american customer satisfaction index brand image brand satisfaction customer satisfaction
The quarterly American Customer Satisfaction Index was released this week and the economy is clearly still having a significant effect on consumers’ feelings about products and brands. Some of the top categories in the study are: Soft drink...
- Billerud: Corporate Message in Clear Packaging on Nov 20, 2009 in All stakeholders Best Practices Consumer goods Content
As part of a research project into the websites of packaging companies, I came across Billerud’s corporate website. Click image to enlarge...
- What Makes for Effective Investor Relations Sites? Part 7: Financial Information on Nov 19, 2009 in All industries Best Practices Investor charts financial data investor relations share charts
The lifeblood of all good investors is financial information. It is difficult, if not impossible, to make a reasoned judgment about a company’s future prospects unless you have analyzed its past performance. For this reason, it is my opinion that e...
- Obama and the Revitalization of Brand USA on Nov 19, 2009 in Brand brand image brand usa country brands future brand political branding
In the fifth annual Country Brand Index report released by FutureBrand, where countries are ranked similarly to how retail brands are ranked, the United States took the top spot for the first time. The index is determined using survey results from...
- Notes from a Disappointing Webinar on Nov 18, 2009 in All industries Best Practices Careers corporate website webinar
I can’t figure this one out. I attended a webinar featuring a panel of people who ought to have been interesting, talking about a topic that ought to have been interesting. I came away with nothing. Couldn’t tell you what it was supposed to b...
- Nikon, Twitter and Ashton Kutcher Launch New Social Media Marketing Campaign on Nov 16, 2009 in Brand Ideas and Trends ashton kutcher ashton kutcher nikon ashton kutcher twitter celebrity endorsements nikon online branding social media marketing Twitter twitter marketing
Let’s face it. People love celebrities, and celebrities who have active Twitter accounts — those who truly use them to engage with their fans, can attract huge followings. Ashton Kutcher is a celebrity from television, film, and of cour...
- Recovery: Get Ready for the Wild Ride on Nov 16, 2009 in All industries Best Practices Careers corporate website economic recovery recruiting
In many countries, cities, and industries, the “economic recovery”—with its inevitable hiring spree—may still seem like a distant notion. But the fact that some things are hard to imagine is one of the reasons we are sometimes surprised. So...
