Froggblog
Blog URL http://www.leapfrogg.co.uk/froggblog/
Located Brighton, East Sussex United Kingdom
Tags digital marketing, search marketing, Paid Search, Social Media, Link building, digital content
Digital marketing advice for SME's - from your side of the pond! A virtual lily pad of thoughtful tit bits, advice and observations by dedicated professionals covering SEO, Paid Search, social media, web copywriting and usability.
Latest Blog Posts
- Don’t neglect your visitors by providing bad web copy on Nov 19, 2009 in Search engine optimisation Tips and tit-bits Usability Web copywriting
I’m not sure why it always surprises, shocks or baffles me when people don’t understand that website copy is not there purely for search engines. What is there not to understand? Only visitors will convert into hard cash, not search engines. Ther...
- Paid Search; bidding on competitors brand terms…the why’s and wherefores on Nov 9, 2009 in Google Paid search Tips and tit-bits
In running Paid Search campaigns for our clients a frequent question we receive is whether a) they can bid on their competitors brand terms and b) whether they should. Back in June 09, Google announced a major change to its trademark policy which mea...
- Social capital, getting among the buzz, and what this all means on Nov 3, 2009 in Search engines Social media Tips and tit-bits
With so much jargon and terminology surrounding the ethos of social media, I felt I should take this opportunity to explain our objectives as a Digital Marketing Agency and how we want our clients to succeed in social spaces. ROI is obviously the big...
- Improving your bounce rates…Jump to it! on Oct 22, 2009 in Analytics Google Search engine optimisation Tips and tit-bits Usability
What are bounce rates and how do they affect me? I hear you ask… Well, for starters, Google Analytics defines a bounce as any visit where the visitor arrives on a site and views only one page before they exit. So, in the eyes of a search engine, hi...
- The benefits of an E-newsletter (and the news it should have in it) on Oct 13, 2009 in Email marketing Retention Tips and tit-bits Web copywriting
Hands up please those of you who’ve subscribed to a highly anticipated newsletter, to then be let down by its content? Worse still, receive a newsletter with content aimed for a different target audience (FYI: I have often received promotions for w...
- Stop searching for your Paid Search ads - use the preview tool instead! on Oct 9, 2009 in Uncategorized
It is only natural that when running a Paid Search campaign you will have an inclination to check the search engine results page (SERP) to ensure that a) your adverts are actually appearing and b) where they are positioned in the listings. However, b...
- New call tracking solution launched on Oct 7, 2009 in Analytics Leapfrogg news Paid search Search engine optimisation Social media
There is a famous quote in the world of sales and marketing; ‘half my advertising works, I just don’t know which half’. For businesses investing in a range of marketing channels, both online and offline, this is a common problem. This is pa...
