The Marketing Eye
Blog URL http://www.themarketingeye.blogspot.com
Located Uckfield, East Sussex United Kingdom
Tags Marketing, Strategy, Graphic design, Copy writing, Web, Marketing Consultancy, Marketing advice, Marketing services, Outsourced marketing
The Marketing Eye works with medium and large sized businesses in the South East of the UK and London, providing strategic marketing support and tactical implementation of marketing projects. Strategy, design, copy and web - we've got it covered.
Latest Blog Posts
- Moving on up - new offices for The Marketing Eye on Nov 2, 2009 in building a business
Today is another big day for The Marketing Eye as we move into our new offices in Uckfield town centre.After two very happy years in East Hoathly, we now need to be nearer to our clients and give ourselves more space as we work towards our medium ter...
- An Indecent Proposal - or how to get your way with Finance on Oct 27, 2009 in marketing discipline finance
Having put the relationship with Sales right, it is time to turn attention to Marketing’s other tormentor-in-chief, Finance.We all know that accountants are frustrated marketers. They are dying to have a close working relationship with us: not just...
- Connecting Sales and Marketing in B2B on Oct 18, 2009 in marketing discipline b2b sales
The following post is a transcript of my responses to a set of questions put to me recently by Adam Needles, Field Marketing Director with US marketing automation specialists, Silverpop.1.) What strategy have you seen work the best for connecting sal...
- Identify the issue and own the conversation - effective engagement in B2B marketing on Oct 10, 2009 in buying behaviours b2b
The nature of the B2B buyer is changing - the evidence is in our pipelines. The decision making process, which has always been slow and complicated, is now even longer and more unwieldy.The economic climate means that the old adage of 'you'll never g...
- Cut to grow - a plea to politicians on behalf of small businesses on Oct 3, 2009 in building a business UK recession
With the growth of our business being at the top of my agenda, I find myself paying closer attention than ever to the political situation.Like England's one-day batsmen, Brown and Darling look to be on their way back to the pavilion. Never at their b...
- Maxine Davenport on Sep 28, 2009 in building a business
These are exciting times at The Marketing Eye. With a move to new offices on the horizon and our eyes firmly fixed on our next phase of growth, we are pleased to welcome Maxine Davenport to the team.Maxine has been appointed as Client Director and wi...
- Beyond No Logo on Sep 13, 2009 in branding
This post is co-authored with Jo Allen, Creative Director with The Marketing Eye.Several years have passed since ‘No Logo’, Naomi Klein’s seminal backlash against multinational corporations. In her book, Klein uncovered a betrayal of the centra...
