SEO Blog UK
The Blog from Vertical Leap, The Managed Search Engine Marketing (SEO) Experts
Latest Blog Posts
- The Importance of Competitor Analysis in SEO on Nov 26, 2009 in Blog
When we start a new SEO campaign, one of the first things we do is a bit of competitor analysis. It allows us to gain much more understanding about the client’s industry. By reviewing the top 10 sites for a given keyword, or the sites that th...
- YouTube Video Optimisation Tips on Nov 26, 2009 in Blog
In the last few years, new forms of digital media have come to the fore allowing us to access information and interact as never before. One example of this is the YouTube video sharing site which is second only to Google in the US in terms of Traffic...
- Measuring the Success of an SEO Campaign: Page Yield on Nov 26, 2009 in Blog metrics statistics traffic
Page Yield is an unusual SEO metric, and one we don’t often see discussed. Simply, the yield is the % of pages receiving traffic compared to the number of pages your site has. SEO Scotland site Page Yield as one of their top 3 basic KPIs and Practi...
- Ecommerce websites – the importance of SEO on Nov 25, 2009 in Blog
Recent research by Forrester Research has shown that online retailers with ecommerce websites have seen growth during the recession. The Forrester report State Of Retailing Online 2009 report shows that retailers have seen their online sales sectio...
- Measuring the Success of an SEO Campaign: Online Mentions on Nov 20, 2009 in Blog metrics
One of the other metrics that can be tracked for working out the success of an SEO campaign is online mentions. In this world of social media, where many people blur the boundaries, this is perhaps even more pertinent. Not many companies track this,...
- Google Adwords Editor – Version 7.6.1 on Nov 18, 2009 in Blog
Google have launched their latest release of the adwords editor. The latest release 7.6.1 includes the following updates and new features: Ad Scheduling – Now includes support for ad scheduling and location targetting including radius targeting...
- Google changes the way URLs are Presented in SERPs to Match Breadcrumb on Nov 18, 2009 in Blog
Google is currently trialling a change to the way that it presents some URLs in the Search Engine Results Pages (SERPs), so that instead of showing a URL, it shows the breadcrumb navigation for that page: For sites that have difficult to change, a...
