Neil's Copywriting Blog
Blog URL http://wheatleycopywriting.blogspot.com
Located Glasgow, Lanarkshire United Kingdom
Tags freelance-copywriter, writing, small-business, glasgow, marketing, advertising, creative, writer
Thoughts and discoveries of a freelance copywriter based in Glasgow, UK.
Latest Blog Posts
- This Sheffield copywriter's blog has moved... on Nov 7, 2009 in copywriting blogging sheffield
Before it ever really got going, this blog is now closing. Please visit the blog at my new website instead.The new site also features information on all of my Sheffield freelance copywriting services, including:Web copywriterAdvertising copywriterAnn...
- A copywriter's humble take on SEO on May 22, 2009 in seo copywriter seo advice keyword balance
Is anyone else a bit disturbed by the web design priorities suggested by some of the SEO guides out there?I'm happy to call myself an SEO copywriter. I can integrate my clients' keywords into natural, engaging web copy. I've also had success optimisi...
- Worth a read: MIT's marketing trends discussion on Apr 3, 2009 in participative-advertising article advertising-trends
I just found this rather old (2001), but still excellent discussion of recent marketing trends from the MIT Communications Forum.Montague predicted that storytelling that takes place simultaneously in different media such as the Web and TV "will...
- The value of smaller projects on Mar 19, 2009 in copywriting small-business advertising photoshop
With my business going pretty well, I've been thinking lately about the future. How I'd like to work mostly for larger organisations, with their carefully planned briefs and their well-it's-not-my-money attitude to copywriting fees. Saying goodbye to...
- Getting free copywriting advice, the sneaky way on Mar 17, 2009 in sneaky copywriting gardening USP
This weekend, early on Saturday morning, I got an email via my website from a plant nursery up in the Highlands. The owner was enquiring about web copy that would convert his website’s site traffic into increased sales.I decided I would ring the gu...
- First post - hello, and a bit about this blog on Mar 17, 2009 in copywriting small-business blogging
Hello everyone and welcome to my blog. My name is Neil Wheatley and I’m a freelance copywriter based in Glasgow, Scotland – although before you start picturing kilts and haggis, I’m actually from Sheffield in England.I’ve been planning to sta...
