The Digital Lookout
Blog URL http://www.robweatherhead.co.uk
Located Bolton, Lancashire United Kingdom
Tags digital marketing, internet marketing, social media, search engine marketing, seo, ppc
All the latest news and views from the world of digital marketing, search engine marketing, social media and general Internet related topics.
Latest Blog Posts
- Measurability Will Prevail Despite UKOM Development on Oct 27, 2009 in Display Advertising News
Set for launch in January 2010 and and unveiled last week, the UK Online Measurement Company (UKOM’s) Audience Planning System is aiming to enable marketers to more effectively target their online advertising campaigns based on accurate audienc...
- Google Wave: Ripple or Tidal? on Oct 19, 2009 in google
They claim it is the evolution of communication, the best bits from email and microblogging, “an unbelievable, powerful demonstration of what is possible in the browser”. The world of twitter was abuzz with talk of invites, delays and in...
- Google Fails The Broad Match Test on Sep 23, 2009 in google
Ive seen some matching errors in my time in search engine marketing. It used to be one of the best sales tools, and still is in a less obvious way, to take screenshots in advance of a pitch, or sales meeting, of a prospects PPC ads appearing on keywo...
- Google Gets Bigger! on Sep 10, 2009 in google
…..or at least its search box does. as announced on the Official Google Blog yesterday Google is increases the size of its search box, and also the text font of your search query and its own search suggestions. A slightly strange thing to do...
- Google Gets a Caffeine Boost on Aug 13, 2009 in Uncategorized
The SEO industry faces even more changes in Google results in the not too distant future as Google announced a “secret project” this week which they have been working on aimed at pushing the envelope with respect to “size (of index)...
- Google Gets a Caffeine Boost on Aug 13, 2009 in SEO News
The SEO industry faces even more changes in Google results in the not too distant future as Google announced a “secret project” this week which they have been working on aimed at pushing the envelope with respect to “size (of index)...
- BingHoo - Yahoo gives up on search on Aug 1, 2009 in Search Engine Marketing News
So, it has finally happened. The will they wont they debate, that has raged throughout search engine marketing world, has come to an end and Microsoft and Yahoo have finally decided to join forces in the battle against Google. After months of spe...
