Soundlounge Sonic Branding Blog
Blog URL http://www.soundlounge.co.uk/blog
Located London, London United Kingdom
Tags branding, sonic branding, sound branding, audio logo, music licensing, advertising, marketing, music copyright, tv advertisements
A blog dedicated to sonic branding - the strategic use of music and audio to create the "sound" of a brand.
Latest Blog Posts
- 7 Deadly Sins of Sonic Branding on Nov 3, 2009 in Brand Fit Music Composition Music Licensing Music Production Music Supervision Sonic Branding Sound of the Brand How-To
Here at soundlounge, we’ve been working with brands to understand and develop their sound branding for nearly three decades. We’d like to share some of the most common sonic branding sins and some simple strategies you can apply for absolution.
- Coke and Pepsi Add Fizz to the Sound of the Brand on Oct 16, 2009 in Sound of the Brand Advertising Coca Cola Pepsi Sonic Branding
At soundlounge we’re excited to see that giant brands such as Pepsi and Coca-Cola are recognising the benefits of using sound as a brand differentiator. Both brands have coincidently launched campaigns focused on sound and music. Both have also...
- Sound of the Beatles, Part Three: Sonic Branding Tips on Oct 15, 2009 in Music Composition Music Production Music Research Sonic Branding Sound of the Brand sonic identity The Beatles
Sonic branding – if you haven’t heard this term already, it’s the art of finding music and sounds to fit a brand’s identity. In the past, a brand’s sound was defined by a single catchy jingle. Jingles work well as mnemonic devices, but a on...
- Sound of The Beatles, Part Two: Evolution 9 on Sep 30, 2009 in Music Composition Music Production Music Research Playlists Sound of the Brand sonic identity The Beatles
At soundlounge, we work with brands to create their sonic identities. In this three part series, we’ll explore one of the most famous sonic identities of all, The Beatles. In part one, we heard the unique Beatle sounds that made them famous. Part t...
- Sound of The Beatles, Part One: Songs that Sparked Beatlemania on Sep 25, 2009 in Music Composition Music Production Music Research Playlists Sound of the Brand sonic identity The Beatles
At soundlounge, we work with brands to create their sonic identities. In this three part series, we’ll explore one of the most famous sonic identities of all, The Beatles. Part one highlights the groundbreaking sounds from the early Beatles albums.
- Sonic Branding – The ‘Je Ne Sais Quoi’ on the Menu? on Sep 4, 2009 in Music Research Music Supervision Sonic Branding Sound of the Brand classical jazz restauraunt music
The chef has been trained by Pierre White; the service is 5 star; the décor is a designer’s dream, but there’s something missing. You can’t quite put your finger on it but you just don’t feel right. You eat there once and never go back. Rece...
- Soundlounge Jukebox – August 14, 2009 on Aug 14, 2009 in Digital Music Music Composition Music Supervision Playlists Clark Knuckles Malcolm Middleton soundlounge jukebox The Maccabees YACHT
The soundlounge jukebox is our outlet for sharing the cream of the music industry with all. Updated every few weeks, it offers a chance for people who don’t have much time to sample good quality music, whether new releases or hidden gems from the a...
