Marketing Unleashed
Blog URL http://www.garybembridge.com
Located London, London United Kingdom
Comments, advice and tips on marketing and advertising
Latest Blog Posts
- The secret of winning in the future? It's SIMPLE! on Nov 11, 2009 in Superior Product Branding Brand Experience Marketing Beauty Care Competitiveness
Is simplicity the way of the future? I think it could well be. I do think it is a big trend to watch out for an embrace.After years of excess and conspicuous consumption, the economic crisis has forced a rethink in so many areas. And one theme for me...
- WHAT DOES REAL DANGER AND PRESCRIPTION DRUGS TELL US ABOUT BLOGGING AND PR? on Nov 4, 2009 in Branding Advertising professional online Brand Experience Marketing internet banned ad Guest Post PR
When you start getting press releases from PR agencies to your blog does that mean that you have "arrived", or does it just mean that clients and agencies are (finally) understanding that bloggers can get a message out quite fast and quite wide at re...
- USA ADS GETTING SCARIER. OR JUST ME GETTING MORE PARANOID? on Nov 2, 2009 in Advertising Brand Experience Marketing Competitiveness
Being on holiday in the USA a month or so ago, meant watching more TV than I usually do when there on business. Something really struck me about the nature of US advertising that felt to me like it has got more pronounced, and has made the difference...
- Topical advertising, taking advantage of the clock change to sell your product on Oct 24, 2009
One way to stand out and connect is by being topical and taking advantage of events. One event that happens twice a year and so can be planned for is the clock change. Here are how a number of manufacturers try and use events like the clock change to...
- Brand Integration: easy to say and hard to do. But key to commercial success in advertising and sponsorship on Oct 22, 2009 in Branding Advertising Brand Experience Marketing Coke Briefs
I am constantly reminded that if you want to create communication that people remember is for your brand then you need to make sure that it is fully integrated into the story of the communication.So much so that you cannot tell the story of the ad (f...
- IS IT JUST ME, OR ARE THERE MORE NEAR NAKED MALE FOOTBALLERS IN ADS THESE DAYS? on Oct 17, 2009 in Celebrities Branding Advertising Marketing Marketing to Men David Beckham Competitiveness Briefs
The most read article on my blog online (rather than read by people who get email alerts with the articles in) by far is the one titled: Is it just me, or are there more naked men in ads these days?This probably tells us a few things like:(1) The ter...
- Guest Post: Connect with your audience socially and reap the benefits on Oct 12, 2009 in Web 2.0 Guest Post
I often get requests for people with a point of view on marketing or issues I have raised to provide a guest posting for this blog. I am going to experiment with having them to see how they go down if they add to the debate on issues I have raised. I...
