iGary TV
Life in search by veteran search marketer Gary Reid
Latest Blog Posts
- Google Rich Snippets Mainstreams Microformats on May 12, 2009 in SEO Search Engine Optimisation Search Marketing Microformats Universal Search
Microformats have been around for a while, previously it’s been a case of using a browser plugin to get anything out of them, but now Google has decided to use the standard (along with RDF) to enhance search results. About time this type of sem...
- SEO – Join the Conversation or Die on May 10, 2009 in SEO Search Engine Optimisation Search Marketing Social Media
Google has done more tinkering with the algorithm so far this year than ever before. This is mainly due to playing catch up to what’s actually happening online. Whereas Google once gave credit and authority to valued, aged content that attracte...
- SEO - Join the Conversation or Die on May 10, 2009 in SEO Search Engine Optimisation Search Marketing Social Media
Google has done more tinkering with the algorithm so far this year than ever before. This is mainly due to playing catch up to what’s actually happening online. Whereas Google once gave credit and authority to valued, aged content that attracte...
- Social Media Don’t be Task Driven on May 4, 2009 in Social Media igary Twitter
In a social media world where every blog has posts on 10 ways to XYZ it’s easy to see why many can get drawn into the doing before doing too much of the thinking. All to often social media campaigns fall down because they start downstream, they...
- Are Economies of Scale Now Available for SEO? on May 3, 2009 in SEO Search Engine Optimisation Search Marketing igary Universal Search
It wasn’t that long ago when a small website, run from a spare room, could take a foothold in natural search results. But have things changed? As more big brands start to grasp SEO the day of the one man website may be numbered. For years big b...
- Why you should use video on your site on May 3, 2009 in SEO Search Engine Optimisation Search Marketing igary Universal Search video
One thing I’ve learnt running this video blog is that video can have a huge impact on your search results. Taking into account velocity, the speed at which a new article can rank in results due to its freshness and universal search, the blendin...
- iGary TV Episode 12: Twitter, Ashton Kutcher, CNN and Oprah on Apr 19, 2009 in Podcast Search Marketing Social Media aplusk Ashton Kutcher backlashton cnn igary Oprah Twitter video
In this episode of the iGary TV podcast I take a look at what’s happened on Twitter this week. A few weeks ago the words ‘a plus k’ wouldn’t have meant much, but since Ashton Kutcher (@aplusk), of 70’s Show and Dude Wher...
