Intelligent measurement
Blog URL http://intelligentmeasurement.wordpress.com/
Located London, London United Kingdom
Tags evaluation, communication, PR evaluation, PR measurement, media measurement
This blog is created by Richard Gaunt in London and Glenn O’Neil in Geneva and focuses on evaluation and measurement in communications, training, management and other fields.
Latest Blog Posts
- Evaluation conferences in Europe for 2010 on Nov 18, 2009 in
The 2010 calendar is starting to fill up with evaluation conferences, relevant to communications in Europe. Here are three that have come to my attention so far: International Conference on Online Media Measurement 10-13 March 2010, Lisbon, Portugal...
- Workshop on communications evaluation on Nov 12, 2009 in Campaign evaluation Communication evaluation Evaluation methodology Evaluation reporting PR evaluation
I recently conducted a one day training workshop for the staff of Gellis Communications on communications evaluation. We looked at several aspects including: How to evaluate communication programmes, products and campaigns; How to use the “...
- Evaluating online communication tools on Nov 9, 2009 in Communication evaluation Evaluation methodology Web metrics
Online tools, such as corporate websites, members’ directories or portals increasingly play an important role in communications’ strategies. And of course, they are increasingly important to evaluate. I just concluded an evaluation of...
- Likert Scale & surveys – more discussion.. on Oct 30, 2009 in
I’m currently in Brussels for some evaluation training with Gellis Communications and in our discussions the use of Likert Scale in surveys. As I’ve written about before, the Likert scale (named after its creator pictured above) is widely...
- Online training course on M&E on Oct 20, 2009 in
An interesting online course on monitoring and evaluation: Title: Results Based Monitoring and Evaluation (6 two hour sessions over 6 weeks from 04/11/09 to 16/12/09) This course will help participants understand the key components for effective M...
- New website for Benchpoint on Oct 12, 2009 in General
The authors of this blog both work with Benchpoint – who have a new website - They have tools to make your measurement really intelligent. (That’s enough plugging – Ed). Richard...
- Presenting evaluation results in multimedia video on Oct 2, 2009 in Evaluation reporting Event evaluation
As I’ve written about before, the way in which we present evaluation findings – usually in a long undigestable report – certainly has its limitations. It’s been sometime I’ve been thinking that with the developments in...
