Marketing in the Digital Age
Blog URL http://www.teqtonic.com/blog/
Located London, London United Kingdom
Tags marketing strategy, advertising strategy, digital media, online media, communications planning, media planning, Social media, Web 2.0, data planning
Perspectives on communication strategy for the C21st - covering areas like advertising, digital, media, direct marketing, social media, Web 2.0/3.0 and data marketing.
Latest Blog Posts
- Archie Norman takes over the reins at ITV on Nov 18, 2009 in News Comment Television archie norman ITV
It’s like a real-life version of Coronation Street. Just who is going to run ITV? Well now we know. After a long, arduous and sometimes rather embarrassing search, ITV has finally found its new patriarch in the form of Asda supermarket king and...
- Archie Norman takes over the reigns at ITV on Nov 18, 2009 in News Comment archie norman ITV
It’s like a real-life version of Coronation Street. Just who is going to run ITV? Well now we know. After a long, arduous and sometimes rather embarrassing search, ITV has finally found its new patriarch in the form of Asda supermarket king and...
- Online ad creative can be captivating on Oct 28, 2009 in creative online advertising online creative
Yes, it can. I know this isn’t anything revolutionary, but it’s fun and impactful. Take a look here.
- Online advertising spend passes TV, all other channels in decline on Oct 14, 2009 in Forecasts General Media Planning Mobile News Comment adpend advertisng media online
So, another milestone for online; internet advertising spend has passed TV in its share of the advertising cake. The IAB reports that online advertising now has a 23.5 % share of the ad market compared to TV’s 21.9%. The TV trade mar...
- Building an effective search engine marketing strategy on Oct 2, 2009 in Planning adtext adwords google paid search pay per click ppc search Teqtonic
Just had to set out all the elements of an effective paid search strategy for a client. Thought it might be worth setting out some of the important areas to consider if you are to develop an effective paid search strategy. It’s not exhaustive,...
- Direct Marketing: The sharp end of advertising on Oct 2, 2009 in direct marketing
Came across an interesting post on adliterate entitled “In defence of DM“. It was neatly slotted amongst other tempting two-minute treats like “Don’t blame the creatives“, “Advertising is not a profession” (d...
- Welcome to Teqtonic - a new media agency on Sep 21, 2009 in General News Comment
Teqtonic is a communications planning and media agency that helps clients an dpartners to achieve three things: 1) Win new customers 2) Grow sales and 3) Build brands. Here’s a bit more about us: We tend to work with clients and partner agencie...
