EIB social media
Blog URL http://eibsocialmedia.blogspot.com/
Located London, London United Kingdom
Tags ecommerce, social media, social marketing, twitter, james gurd, e-inbusiness, emarketing
Musings on social media and eCommerce
Latest Blog Posts
- What is social media marketing? on Nov 6, 2009 in social media ROI social media social media marketing james gurd
The term "social media marketing" is now the buzz word du jour, with social networking taking a temporary back seat. But what exactly is social media marketing and what can you do with it?My abbreviated definition is this:"The integration of social m...
- Wiggly Wigglers gets social networking on Oct 31, 2009 in wiggly wigglers social networking social media social media marketing james gurd heather gorringe building social presence
Nielsen Online research shows that blogs and social social networks are more popular than personal email and that the audience is spanning the age groups. Facebook has fast become one of the most influential social networks globally - according to Ma...
- Social search and the information bubble on Oct 25, 2009 in social media optimisation social media SEO twitter social search social media marketing james gurd real time search
Google and Bing used the Web 2.0 Summit to lay down their social search markers. A long anticipated move, the search engines have been pushing hard to improve their real-time search capabilities. In a nutshell, Bing is doing some nice tag clouding of...
- Social media and presentations - the speaker backchannel on Oct 19, 2009 in presentations social media social media marketing james gurd building social presence speaker backchannel
Earlier this year I attended an event at which one speaker used Twitter to gather audience questions and then answer key themes at the end. He did not allow this to interrupt the presentation but it was made clear that questions would not be a 'hands...
- Do websites need a social media landing page? on Sep 30, 2009 in social media optimisation landing page optimisation social media marketing james gurd building social presence
Social media is all the rage. Everyone and their dog is on Twitter, even if over 50% of profiles are ghost towns. The older generation is growing on Facebook more rapidly than the teens and content sharing has become a la mode. If you're not bookmark...
- BT using Twitter as a customer service support tool on Sep 11, 2009 in BTCare social media social presence social media marketing james gurd e-inbusiness building social presence BT
Twitter is becoming increasingly popular amongst retailers as a customer service tool. The likes of ASOS and Debenhams have embraced this angle, the former having a dedicated ASOS account for customer enquiries. This adds another feather in the bow o...
- How social media can support your affiliate program – a concept on Aug 28, 2009 in affiliate marketing affiliate communication social media social media marketing james gurd e-inbusiness building social presence
I’ve been putting together a proposal this week for affiliate management services. At the heart of the proposal is my belief that affiliate management revolves around communication and relationships. Yes, strategy and delivery is important but with...
