Mackerel Media SEO Blog
Blog URL http://www.mackerelmedia.co.uk/blog
Located Edinburgh, Midlothian United Kingdom
A blog covering a wide range of digital marketing, online advertising and search engine optimisation topics. Also covers new internet services, open source software and business.
Latest Blog Posts
- SEO Course in Edinburgh – December 3rd 2009 on Nov 16, 2009 in Search Engine Optimisation course ILA training
Following on from a seminar conducted a few months ago, I’m delivering a day-long training course on SEO at Netresources in Edinburgh. The course is designed for attendees who are new to SEO and will give them a grounding in a variety of princi...
- New Glengoyne Shop Launches with Magento on Nov 15, 2009 in Clients ecommerce glengoyne links Search Engine Optimisation shop
Following on from the SEO campaign we’ve been running for Glengoyne over the last year, we’re thrilled to announce the launch of their completely overhauled and revamped Online Whisky Shop. Designed and developed by the chaps at The Weat...
- Seasick Steve – Brilliant Integrated Online Marketing on Oct 26, 2009 in Digital Marketing
The word ‘integrated’ is used a huge amount these days by anyone and everyone in the marketing industry and a lot of the time it doesn’t really mean much at all. However, I saw a superb banner ad for Seasick Steve’s new album...
- Warm Welcome to Welcome to Scotland on Oct 19, 2009 in Clients links Search Engine Optimisation
We’ve been a little lax here in keeping the blog up-to-date with our new clients wins and completed projects, so in the spirit of more frequent announcements, we’re extremely pleased to announce Welcome to Scotland as a new search engine...
- Google AdWords Offers New View-Through Tracking on Oct 1, 2009 in Search Engine Advertising AdWords Apple cpc google ppc
If you ask any PPC expert for the one thing that make their life easier they’d probably say “more accurate conversion tracking”. In an attempt to deliver this, Google have today released a new ‘View-Through Conversions’...
- The Official Death of Keywords on Sep 22, 2009 in Search Engine Optimisation description google keywords meta tags
At long last Google this week confirmed what most of us in the industry knew already – meta-keywords are not used in organic search rankings. No real surprise there to be honest! Although, what those who still sell it as a service will do, we h...
- Ad-Wary iPhone Users? on Sep 17, 2009 in Mobile Marketing
We read some interesting research out this week from Chitika in Massachusetts, claiming that iPhone users are the least likely of all mobile users to click on an ad on their device. This contrasts starkly with their tandem finding that iPhone users a...
