E-musings
Blog URL http://www.extramilecommunications.com/blog/
Located Stafford, Staffordshire United Kingdom
Tags email marketing, e-marketing, growing a business, business growth, sales growth
Highlighting ways to increase sales and build your business through email marketing.
Latest Blog Posts
- Too much of a good thing? on Nov 13, 2009
The steady drip of marketing information readies a potential customer for that magic moment when, with apparent serendipity, an email arrives in their inbox just as they are thinking about products or services in your area. This process of catching t...
- Write email content that really works on Nov 2, 2009
There's no particular secret to writing good email content. A few tips will help you create something that is engaging, interesting and effective: • Keep it brief - waffly copy usually says that you have not thought out your message. What do y...
- Will it look right on another email client? on Oct 26, 2009
One of the big challenges for email marketers is ensuring not only that the email is deliverable, but also that it will render correctly on all email software (clients) and computer platforms (Windows, Mac OS X, etc). Your email creative may look gre...
- How small businesses can market by email with success on Oct 20, 2009
Small and medium businesses don't usually have either the time or resources to do effective email marketing. Many try, but the results are often counter-productive. Don't try email marketing from your email client software (Outlook or simil...
- Are you sure your mails will get there? on Oct 9, 2009
It doesn't sound difficult, but managing deliverability is the keystone of good email marketing. If your message isn't delivered then, what's the point? A number of factors affect deliverability. The first is the spam count. This is go...
- Spread the virus on Oct 7, 2009
Viral marketing: we've all heard of it, but how many of us know what it is or how to achieve it? You'll clearly remember great viral video campaigns - the Ford Ka's evil twin, for example, or the drum-playing Cadbury gorilla? Small and...
- Mailing with permission on Oct 5, 2009
Are you sure you have permission to send to your email list? Your emailing creative is shiny and new; your website landing pages are braced for the torrent of clicks; your telephone team are ready for the sales onslaught and your tracking is in place...
